Thursday, November 11, 2010

We are excited to announce a series of new on-demand courses that will
help you target the right audience and expand the reach of your AdWords
advertising. Go to http://google.com/adwords/classroom and be the first to
watch these new courses with topics that include:


The Opportunities Tab -- The Opportunities tab gives you customized
keyword and budget management ideas for your AdWords campaigns. Learn how
to use the Opportunities tab to let Google help you drive more
cost-effective and relevant traffic to your website.


Find New Insights in AdWords Data -- Learn how to pick the right
statistics and filter the right information for your AdWords account to
make data-driven decisions and increase the success of your campaigns.


AdWords Bidding Basics -- We want to make bid management easy. Learn how
to successfully manage your bids so that they always bring in more profit.


Google Display Network -- The Google Display Network consists of
tens-of-thousands of websites who have partnered with Google to display
AdWords ads. Learn how to effectively use the Display Network to showcase
your ads on relevant websites.


Mobile Local Advertising -- Search on mobile phones is growing at a rapid
rate. Learn how you can use AdWords to get your ads targeted specifically
to mobile customers.


Google Site Links -- Site links help shorten the path to conversion by
funneling users directly to a specific page on your site. Learn how to
qualify for site links and use them effectively in your AdWords campaign.


We hope that these courses introduce you to some new and useful features.
Stay tuned for more updates!

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